A retention strategy is a set of plans and actions aimed at keeping employees within an organization over a long period of time. The goal of a retention strategy is to reduce employee turnover and maintain a stable and engaged workforce.

Retention strategies may include offering competitive salaries and benefits, providing opportunities for professional development and growth, creating a positive and supportive work environment, and promoting a good work-life balance. Communication and feedback, recognition and rewards programs, and career development opportunities are also commonly used as part of a retention strategy.

Retention strategies may also target specific groups of employees, such as top performers, high-potential employees, or employees in high-turnover positions. By investing in the well-being and satisfaction of employees, organizations can improve employee morale, foster a positive corporate culture, and create a competitive advantage in the job market. Additionally, a strong retention strategy can help organizations save time and resources that would otherwise be spent on recruiting and training new employees.