No matter how much you love and care for your houseplants, you will inevitably encounter types of plant pests. Creepy crawly plant pests aren’t just gross, they can also seriously damage your houseplants. To know how to properly treat your plant when you notice a common plant pest, you have to first become familiar with the most common pests you’ll see. Here are the five common houseplant pests you should watch out for.
The article discusses the factors that make Rolex such a strong brand and what other watch manufacturers can learn to strengthen their own brands.
Link to full post here: https://www.linkedin.com/pulse/5-unexpected-lessons-from-rolex-factors-make-break-strong-paul-jones/
Article on what area managers can learn from the coaching techniques of soccer manager, Jurgen Klopp and how they can apply them to improve the performance of their retail store teams.
Link to full article here: https://www.rps-global.com/7-key-lessons-area-managers-can-learn-from-jurgen-klopp/
A blog for a B2B client in the skincare industry. Business tips, marketing tips, specialty techniques for service success. An established e-commerce company formed in 1994. I took over their e-newsletter marketing in 2017. Within 10 months we had increased their gross sales by 22%. Opens and clicks always exceed industry averages.
The church issues a daily devotional which brings high traffic to our site and app. The challenge for this piece was to capture the attention of the daily devotional readers to keep them engaged on the site longer and to encourage them in their daily life.
SL: Don’t touch a hot pan… get a massage
SL: Did you know that you’re hurting yourself? I can help...
Hey first name,
What’s with the subject line? Crazy right? I know… let me explain!
It’s a metaphor about pain and how we deal with it…
So, it’s Sunday morning breakfast… and Sunday morning is a time to be NOT healthy… so you’re cooking up some bacon. When you’re all finished, and that bacon is cooked to a crisp, you’ve drained that grease from the pan… the pan is still screeching hot. You press your hand onto the hot pan.
WOAH! I know… a terrible and painful thought…
So you're burning your hand and you want the scorching pain to end… what do you do?
Take your hand off the pan…?
You go to the doctor and get some painkillers! Of course, this isn’t what you would do… you’d take your hands off the pan. Now take a look at times that you have pain? How often are you numbing the pain instead of addressing it?
How often do you have knee pain but continue to run on that bad knee?
Do you ever feel sad and just numb it with some chocolate?
How often do you pop some Advil and carry on?
And I get it, sometimes you just don’t know how to address the pain, or you’re too busy or too tired… So, instead of numbing the pain let us help you find what is at the source of the pain and create a massage plan to help you relieve your pain. It’s just as simple as taking your hand off the pan! This is why I created the massage membership. So you can take the guesswork out of trying to solve your pain. You know that there is someone waiting for you at least once a month to relieve your pain and guide you in your healing journey. So take your hand off the pan and sign up for my massage membership. Your body will thank you.
Click below to get started:
I’m taking my hand off the pan.
I worked with the Greater Fargo Moorhead Economic Development Corp. to develop this brochure, which helps recruit students to the Fargo-Moorhead MSA colleges and universities. The EDC was involved because studies show graduates have a propensity for finding jobs and living in communities where they attend college. To view the full brochure, please go to https://fredrickscommunications.com/wp-content/uploads/2021/06/Tri-College-Recruitment_Broch.pdf
True|IT is a technology company that offers managed IT services, enterprise resource planning, customer relationship management solutions and software development. A lesser, but still important service it offered for full business integration is VoIP phone systems. I worked with True|IT and the North Dakota Grain Inspection Service to develop this case study/success story about NDGI's experience with True|IT and its VoIP system. I also wrote the copy for True|IT's website and helped the company develop a creative business development campaign. To read the case study, please go to https://fredrickscommunications.com/wp-content/uploads/2017/08/TrueIT-Case-Study-NDGI_6-23-17.pdf.
This article was ghostwritten for publication under the client's name: https://www.zawadee.com/slow-fashion/choosing-the-best-natural-fiber-that-suits-you/.
Find my portfolio here:
Hi there! I’m Stephanie – I’m a content wizard and a Jill-of-all-trades based in the Chicago area but fully remote in North America. I have over seven years of content under my belt in an agency setting and freelance basis.
In my several years of content marketing, strategy, and writing, I’ve worked with dozens of brands (B2B and B2C) to drive business results. I will work with practically any industry and have worked with automotive, cybersecurity, web hosting, DevOps, cloud, insurance, real estate, Ecommerce, executive recruiting, and more subject niches than you can think of.
I simplify complex topics and turn them into a pleasant experience for the reader. My detail-oriented personality makes me a content strategy, writing, and SEO editing expert. I can research and pick apart content for the most compelling and human work available and adapt to any voice tone. As a bonus, I pride myself on quick turnaround times and transparent communication. I approach my work with empathy, humility, and grace, to better connect with you, the client, as well as the reader.
First and second editions. Still considered the gold standard in the industry. Started by defining the goals and generated the Table of contents outline. Then recruited a team of industry experts, wrote chapters, and edited the full text for uniformity, accuracy, and voice from start to finish. Made tough topics easily understandable. Then lectured and promoted the book to the industry.
Print Ad Campaign for DLF Camellias, a new super-luxury residential property in Gurugram India
Unabridged campaign at https://skvandor.com/2020/08/19/dlfcamellias/
Long-form blog article focused on seamless video delivery of live sporting events.
It can be hard to open up, but sharing can benefit our relationships and well-being.
The article talks about the lessons motorsport teams can learn from Formula One outfits to create attention-grabbing and journalist-attracting press releases.
Link to full post here: https://www.linkedin.com/pulse/great-motorsport-press-release-writing-5-lessons-from-paul-jones/?trackingId=7wU12oBfSOCh76MV%2FwLRBw%3D%3D
This article discusses how retail managers can inspire and motivate their store teams and provide them with the skills and resources to cope with remote working and develop new capabilities so they'll be ready when stores reopen.
Link to full article here: https://www.rps-global.com/retailers-use-the-covid-19-lockdown-as-an-opportunity-to-improve-their-online-business-2/
CSR activity for HSBC India
Underprivileged children starring in a unique fashion show,
sporting the finest designer wear and accessories donated by HSBC patrons
Unabridged campaign at https://skvandor.com/2019/04/22/hsbc-fashion-show/
This is a general interest article pitched and accepted by Hearst News Media: https://www.seattlepi.com/shopping/article/best-litter-for-multiple-cats-16087101.php.
Investor Awareness Billboard Campaign in Mumbai India circa 2018
I worked with Legendary Capital's creative director to learn about its investment opportunity, the Virginia Beach Qualified Opportunity Zone, then did the copywriting for the company's investment guide. To read the guide, visit https://fredrickscommunications.com/wp-content/uploads/2019/08/Legendary_Investor_Guide.pdf.
On-page SEO and heavy research is a base for my content writing projects. I use keyword research, competitive analysis, and other SEO best practices to write compelling content. My content writing projects include blog posts, social media, ghostwriting, guest posts, thought leadership pieces, emails, eBooks, case studies, white papers, web copy, infographics, and more.
I’ll edit any copy, including optimizing SEO keywords, headings, and more. I’ll adhere to your brand style guide and adapt to the tone and voice quickly. I’ll check writing for plagiarism and fact-check.
This is one of many articles written for Mother-Works, a job site targeted toward stay-at-home mothers: https://motherworks.com/blog/know-your-worth-and-get-it-negotiate-your-salary/.
I created the tagline for the Lift'n Buddy hand truck - "Work Safe. Work Smart. Work Done." - and did the copywriting for its corporate and sales brochure. The innovative equipment limits back injuries to employees who make deliveries and move heavy boxes around warehouses. To read the brochure, go to https://fredrickscommunications.com/wp-content/uploads/2017/08/Liftn-Buddy_Brochure.pdf.
The previous website was a cookie-cutter design for a relaxation therapist. I rebranded her to her strengths as one of the few experts offering training and services for medical pain reduction using massage and manipulation techniques. New website, design, content, and logo.
The article sets out the strategies retailers can use to identify additional sales opportunities to make up for lost sales during the lockdown period.
Link to full article here: https://www.rps-global.com/make-up-for-lost-lockdown-sales-by-improving-your-retail-store-teams-performance/
TV Commercial for Makemytrip, India's leading holidays and travel operator
Watch film and view transcript at https://skvandor.com/2013/08/18/makemytrip-tvc/
TV Commercial for Max Life 'Shiksha Plus' Insurance Plan for kids' higher education
Watch film and view transcript at https://skvandor.com/2013/08/24/max-life-tvc/
Dental visits are usually uncomfortable at best. But what if you could visit the dentist for intense surgeries and then heal beachside with a drink in hand all while saving money? That's what Oceano Dental is all about, and I was tasked to turn scary dental visits into something fun.
Billboard innovation for Odomos in New Delhi, India circa 2011
Unabridged campaign at https://skvandor.com/2013/08/11/odomos-guerilla-billboard/
Marketing articles/blogs where I share insights to enhance marketing efforts and ROI.
Press release announcing the launch of NichePractice, a digital marketing platform, which allows physicians to highlight their specialist areas of expertise to drive more patients to their practice.
Link to full press release here: http://www.digitaljournal.com/pr/3582494/?noredir=1
Press release announcing The Segue Program, Segue Recovery's holistic approach to helping people with alcohol and other addiction problems develop and maintain sober living.
Link to full press release here: https://www.senmer.com/segue-recovery-support-offers-comprehensive-program-for-people-with-alcohol-and-addiction-problems/
I have been working with SnowWolf, a snowplow attachment manufacturing company, for many years, helping the company create new equipment press releases for trade publications, social media posts, blog posts, video scripts and print advertising campaigns. This press release, in particular, announced the development of the company's QuattroPlowHD, an innovative extension on its industry-leading QuattroPlow but for larger equipment. To read the full release, go to https://fredrickscommunications.com/wp-content/uploads/2018/09/170929_SnowWolf_QuattroHD-Rls_D3.pdf. For more information about my work with SnowWolf, and additional samples, please go to https://fredrickscommunications.com/my-work/snowwolf/.
Press release promoting the company's marijuana range, highlighting the superiority of its Indica and Sativa strains compared to competitor online dispensers.
Link to full press release here: https://menafn.com/1097754609/The-Green-Ace-Provides-High-Quality-Mail-Order-Marijuana-Service
SL: How to show support for LGBT Businesses
Hey First Name,
I caught an article the other day about The Corporate Pride Logo Invasion that happens every June. It seems like everyone has a different opinion! Some say it's gimmicky and some say it's good for visibility. Do these corporations really support the LGBT community? Or are they just virtue signaling? I don’t have a definitive answer but I can give you one solid way to support the LGBT community during pride.
SUPPORT LGBT-Owned Businesses! Buy their products!
Now, I’m not saying, go stuff your closet with a bunch of things you don’t need from LBGT-Owned businesses! ONLY buy things that you want or need, but when you are ready to buy try to find an LGBT-Owned business that can solve your problems.
If you have coffee problems then we can help by delivering you the best fair-trade (and beyond) coffee every month.
Receiving that first box… you gently tear open the freshly roasted coffee and that smoky-sweet aroma fills your nose.
You pour those beans into your grinder... the blades spins crushing those precious beans to pieces...
Hot water cascades over those grounds and the air is filled with a wonderful aroma...
Your body begins to melt with excitement and desire...
Moments later… you are sitting relaxed on your couch… hands wrapped around your favorite mug warmed by that tasty brain-fuel… and sip… you have truly come home again…
It tastes perfect, your whole body buzzes with life and vibrancy....
You’re ready for the day.
And you know three things…
Remember I said, don't buy anything you don't want or need... just to support LGBT-Owned businesses... but really... can you pass this up?
Click the link below.
I want the best beyond fair trade coffee NOW!
PS: Want to become a coffee connoisseur? Try our starter box which comes with tons of goodies: an elegant french press for the best brew, a fancy glass jar for your beans, a metal scoop and more! Click here: I want to become a coffee connoisseur!
Digital campaign circa 2020
Unabridged campaign at https://skvandor.com/2020/02/17/puma/
I strategize, implement, and track organic search marketing campaigns for all types of businesses. Helping them gain a digital edge to elevate their brand online and seeing the results is one of the most satisfying things in SEO. Am a creative chameleon who can write across any industry or service and have it ring true for the right audience, whether it's buyers, retailers, distributors, or consumers. I combine SEO with persuasive copywriting to write content that drives traffic and converts that traffic into paying customers and clients.
Here are three examples of copy I completed for a parenting coach. These were posted as captions to Instagram with hashtags after approval from the client.
I've written for many brands over the years on social media and beyond. Please visit https://www.jwcopy.com for more details.
I am responsible for producing most of the content and editing all contributed content for this trade association's quarterly newsletter.
Portfolios are soooo 2020 because most of my projects are under NDAs, except for the projects I created for myself. So here's a website that wins over hearts instead of awards.
Print/outdoor campaign for ‘The Economist’ repurposed for the digital age
Unabridged campaign at https://skvandor.com/2020/01/26/the-economist/
I am responsible for producing most of the content and editing all contributed content for the association's quarterly newsletter.
With a $300+ million operating budget, the Met needed to break free of its ‘elite audience’ perception and attract new audiences while still delivering on the expectations of longtime customers.
A strategic brand positioning platform called THE VOICE MUST BE HEARD. With striking images, a recruitment initiative using celebrity talent, a print campaign and a dedicated website: thevoicemustbeheard.com. We directly targeted younger audiences with a fashion project called lastnightatthemet.com.
The Met benefitted within the year with the sale of 6,000+ additional individual tickets, a 10% year-over-year increase. The majority of new ticket sales came from first time opera goers.
"Towernators" is one ad in a series of branding print advertisements that I helped create for DMI Industries, a wind tower manufacturer, formerly of West Fargo, N.D. I developed the concepts, headlines and copy for the ads, which were intended to stand out among other ads in wind energy trade publications and build brand recognition for DMI. We were building a brand based on DMI as a high-quality, hard-working and reliable manufacturer that built quality into every part, process, weld and coating. As the headline of another ad in the series stated, for DMI quality was black and white - something either was high quality or it wasn't, and if it wasn't, DMI would do it over again.
Full-page print ad
Unabridged campaign at https://skvandor.com/2020/07/15/triumph-motorcycles/
In 2018, First State Bank of North Dakota purchased several banks in South Dakota and, therefore, needed to change its name. The company needed to build its brand identity in its new markets while assuring customers in existing markets that it was still the bank they, their parents and grandparents had come to know and trust over the course of more than 115 years in business. Part of that plan was to carry forward the brand positioning line I developed several years earlier - "Values-Based Banking." This TV ad was part of a much larger campaign that also included customer communications, public relations, print advertisements, radio spots and more. I wrote the script, gathered royalty-free video from which the spot was produced and oversaw production. To learn more - https://fredrickscommunications.com/my-work/banknorth/
Updated and edited Crubag's website to improve the flow of the copy and help communicate the company's mission to raise awareness of the world's oceans and the damage being done to them by plastic pollution.
Link to website: https://crubag.co.uk/
Copy I wrote for my own website. It grabs the reader's attention, expresses how I can help my clients, and it has clear and organized formatting.
While there aren’t any depression symptoms that occur only in women, some symptoms might be more common in women.
Drawing comparisons from Arsenal Football Club, the article discusses how retailers can use the downtime brought about by the lockdown as an opportunity to encourage retail staff to develop new skills and keep themselves 'match fit' so that they are ready to compete when stores reopen again.
Link to full article here: https://www.rps-global.com/what-retail-needs-to-do-to-hit-the-ground-running-after-the-coronavirus/