David Abend

David Abend

  • Boston, USA
  • Member since Nov 4, 2020
  • Active 19 days ago

Copywriter/Creative Director. All mediums. B2C, B2B, Specialties: Financial, footwear, outdoor/recreation

I am a seasoned copywriter with significant experience in brand positioning. I have worked at large agencies as well as small. I have worked on large clients as well as small. I've worked in virtually every medium from the most mundane emails to the most exciting national branding campaigns. While I don't have a specific style (that's s a good thing), all my work is based on a simple equation that I came up with: Empathy = Credibility. Credibility = Trust. Trust = Persuasion


I work extremely well independently, but I can also collaborate with art directors and designed as well as marketing teams. As a copywriter, I can work as a hired gun. As a creative director, I can manage creative teams and projects. I am also a stickler for a good creative brief and am happy to work with the marketing strategy team to make it happen.

100%
Efficiency
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Communication
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Quality
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Work Ethic