Thoroughly researched and marketed as the “technological hub of the world”, the Kendall Square Association knew they needed an identity and logo design that would capture it’s uniqueness, and a place on the map.
The solution represents an overhead view of Kendall Square and the four streets which define its border. The design of the logo is also representative of a “tech hub” and people being in close proximity with one another. The font chosen was avenir which means “future” in french.
December 4, 2020
Logo Design, Brand Identity, Visual Communications, Kendall Square