Rick wanted a special logo that would embody his brand and his vision for his new specialty coffee company. The logo needed to capture the concept of transformation as Burwell Beans was all about transformational experiences and change.
The design solution uses two B’s from the name to shape a butterfly, a visual metaphor representing transformation, and a perfect match to the owner’s vision. In addition droplets were incorporated into the design to convey the liquid aspect of coffee.
December 19, 2020
Logo Design, Speciality Coffee, Brand Identity, Graphic Design, Metaphor Design, Storytelling Design