David Gilman

Brave Brand Identity Design

Problem/Challenge:

Brave wanted a compelling logo which veterans coming home from war could easily identity with. In addition, they wanted a logo which reflected the unique mission of educating veterans while working with paper documents.

Solution/Results:

The solution contains a slightly hidden “chevron”, a insignia used in military and on uniforms which indicate rank or length of service. In addition, the logo contains an open book which represents education, and an American flag.