18 in 5 is a small movement and sport birthed in central Florida by a ragamuffin group of college guys. With local identity and expansive dreams, I built a brand that was true to its origins yet scalable to its visions. This included building out print collateral and social media filters and management.
The ABC News Reel contains highlights from the Motion Graphic and 3D animation I create for the Emmy and Edward R. Murrow Award wining morning news program "Good Morning America". This reel was created using AFTER EFFECTS, MAYA, C4D, PHOTOSHOP and ILLUSTRATOR.
Please note that these animations have been recontextualized for the sake of demonstrating my animation.
The Alachua County Humane Society promoted their annual Summer Adoption Event through an email blast. The email was designed to portray the fun, light-hearted nature of the event and highlight the unique personalities of the dogs available for adoption. I designed the email campaign in Photoshop. Note: this is a fictitious email campaign, although the ACHS does exist.
For the Seventh season of American Horror Story, Keegan worked along a team of designers and artists to create the look of the viral marketing campaign culminating in the official trailer being launched at Comic Con in San Diego.
Bodies, Boundaries & Breakthroughs is a curatorial book designed, written and curated by me. Exploring the various ways artists use the human body as a canvas, this book challenges traditional ways of thinking about what art is and how it is consumed. I designed the layouts of each page using InDesign.
book designgraphic designmultipage layoutsindesignbookmultiple page layoutseditorial designart
Brave wanted a compelling logo which veterans coming home from war could easily identity with. In addition, they wanted a logo which reflected the unique mission of educating veterans while working with paper documents.
The solution contains a slightly hidden “chevron”, a insignia used in military and on uniforms which indicate rank or length of service. In addition, the logo contains an open book which represents education, and an American flag.
Rick wanted a special logo that would embody his brand and his vision for his new specialty coffee company. The logo needed to capture the concept of transformation as Burwell Beans was all about transformational experiences and change.
The design solution uses two B’s from the name to shape a butterfly, a visual metaphor representing transformation, and a perfect match to the owner’s vision. In addition droplets were incorporated into the design to convey the liquid aspect of coffee.
Logo DesignSpeciality CoffeeBrand IdentityGraphic DesignMetaphor DesignStorytelling Design
Courtney, the founder of a boutique recruiting firm, had a strong passion for making connections. She wanted a logo which would convey her passion, act as a constant reminder of her mission, and visually communicate her services.
The solution involved skillfully embedding three ‘hidden’ hearts that were placed within the white space to visually communicate Courtney’s love and passion for connecting people. The primary color of red was chosen to communicate passion.
Hi there! I’m Stephanie – I’m a content wizard and a Jill-of-all-trades based in the Chicago area but fully remote in North America. I have over seven years of content under my belt in an agency setting and freelance basis.
In my several years of content marketing, strategy, and writing, I’ve worked with dozens of brands (B2B and B2C) to drive business results. I will work with practically any industry and have worked with automotive, cybersecurity, web hosting, DevOps, cloud, insurance, real estate, Ecommerce, executive recruiting, and more subject niches than you can think of.
I simplify complex topics and turn them into a pleasant experience for the reader. My detail-oriented personality makes me a content strategy, writing, and SEO editing expert. I can research and pick apart content for the most compelling and human work available and adapt to any voice tone. As a bonus, I pride myself on quick turnaround times and transparent communication. I approach my work with empathy, humility, and grace, to better connect with you, the client, as well as the reader.
The project brief for this project called for design boards that show the look and feel of a :30 spot for an EDM festival in Barcelona hosed by Diesel. The spot should feature the names of the 3 biggest acts on the bill as well as an end-card with festival logo, URL, dates, and location info for the show.
A short eBook designed to help SaaS/IT providers uncover the value of incorporating win/loss analysis into their growth strategies. This guide covered the who, what, and why of buyer research analysis and painted my client as the ideal solution provider for this need.
Full eBook link: https://www.austincopywriting.com/wp-content/uploads/2019/09/DoubleCheck-Win-Loss-Program-Overview-2.pdf
Hard surface robot design I made as a personal project. This robot is inspired by Alberto Buzzi's drone https://artstation.com/artwork/Pmo6eL
The model consists of spheres with boolean modifiers and kitbashing (from Creative Shrimp and some made by myself). To achieve CAD like bevels and cuts, I used the bevel modifier and Blender's then new weighted normal and weld modifiers
The EnergyMen provide home energy audits in Chicago, and their mission is making their customer’s home comfortable year round, especially in the summer and winter. They wanted a logo that would quickly and easily communicate their mission, stand out immensely when printed on a vehicle as a vehicle wrap, and be instantly recognizable.
The approved design outlined the shape of a multi-colored house which visually communicates that it will stay cool when it is hot outside, and that it will stay warm when it is cold outside. This was achieved by selecting warm colors for the outside the house while indicating cools colors on the inside, and the reverse was done in order to indicate the opposite. The font chosen was ‘impact’, and then slanted in order to convey energy.
FEMS is made up of an active and diverse network of around 30,000 professionals who are committed to advancing microbiology. Set up in 1974, today they are a growing coalition of more than 50 member societies.
The origins of their original logo date back to 1977, when the first issue of FEMS Microbiology Letters rolled off the press, 38 years before all their Journals became available as digital downloads. This branding project was a case of 'evolution not revolution' and the new logo needed to embody the client's demands: Its character should be inviting, welcoming people to get involved. It should show the vastness and diversity of the groups of scientists. It should help us to create connections across microbiology.
Imagine a world where the wild virtual phenomenon they call Fortnite came through the screen and into reality. Leading a small team, Keegan carried this project from concept, to production, to delivery in a matter of short weeks.
Using motion capture performances as well as realistic, unbiased rendering, Keegan and his team were able to place these virtual characters seamlessly into the real world.
Godly Manly is a men’s lifestyle brand founded by an athletic entrepreneur. The story was deep, but the personality was light, so the brand was "deep-light". We wrapped a lot into the metaphor of the Godly Manly, saving the world one day at a time. You will see such story playing out in the visual identity, along with the photo filters and website.
The founder of a medical marijuana dispensary insisted that they wanted their logo to vastly differentiate far apart from what the competition was doing, which usually involved a green leaf. We set the challenge to make them highly differentiated.
When the solution was presented to the executive board of directors and the founder, it was unanimously and instantly accepted as each person saw something different obtained within. This included capsules, hearts, band-aids, and a flower.
This project involved taking existing web copy and improving both the readability and SEO value. I expanded the content and naturally integrated the main (and related) keywords to produce targeted content that was both reader and search engine friendly.
“We take photos as a return ticket to a moment otherwise gone.” – Katie Thurmes
House Hunters International centers around travel, fantasy, and exploration. Realtors listen to homebuyers talk about their wishlist items, and they work to fit all of those pieces into the perfect puzzle. These facets meld together as a collage, mixing one’s past experiences with their current lifestyle and their dreams for the future all into one cohesive journey immortalized as a memory.
This article discusses how retail managers can inspire and motivate their store teams and provide them with the skills and resources to cope with remote working and develop new capabilities so they'll be ready when stores reopen.
Link to full article here: https://www.rps-global.com/retailers-use-the-covid-19-lockdown-as-an-opportunity-to-improve-their-online-business-2/
IGnite is an Instagram integrated fitness app that offers users access to free at-home full body workouts, muscle group specific exercises and personalized fitness goal tracking. IGnite allows users to workout with friends through live video calls and create their own workout routines with guided help for a well rounded workout.
For more information, go to https://www.marielperez.design/ignite
In the Valley was the annual documentary for Southeastern University's missions department. Filmed in Nicaragua and following the stories of an American photographer, American missionaries and farmers, and local families, the story sought to unite worlds. As the assistant director, I oversaw the script and story, along with all of the visuals. Hope you enjoy.
The brief for this assignment called for Design Boards showing the design of the opening Title Card, the transition to footage, a couple of full frame shots from the trailer, a transition frame, and the end card. The film is a throwback to 1980’s horror movies like The Thing. It’s dark, creepy, and has an ominous tone throughout. The trailer GFX should reflect that.
Working for John Lewis & Partners branding department, I was tasked to ensure their new brand identity (designed by Pentagram) was successfully deployed across all of their Flagship Oxford Street store’s customer and Partner facing collateral. Below are concepts for the ‘Come Work With Me’ apprenticeship scheme. A branch wide initiative to encourage the Partners to develop themselves and to take flight on their career paths.
Thoroughly researched and marketed as the “technological hub of the world”, the Kendall Square Association knew they needed an identity and logo design that would capture it’s uniqueness, and a place on the map.
The solution represents an overhead view of Kendall Square and the four streets which define its border. The design of the logo is also representative of a “tech hub” and people being in close proximity with one another. The font chosen was avenir which means “future” in french.
Logo DesignBrand IdentityVisual CommunicationsKendall Square
This is a personal project I didn't have any blueprints but used reference images from the product website http://www.krksys.com/Classic This project is available for download on Blendswap https://www.blendswap.com/blend/24177 and CG Trader https://www.cgtrader.com/free-3d-models/electronics/audio/krk-classic-5-studio-monitor-speakers
The materials are procedural textures created within Blender, which are editable on the native .blend project. Material texture PNGs were baked out as well.
3D modeling3D designrendersanimationphotorealistic
Love It Cover It are one of the largest specialist mobile phone and gadget insurers in the market, providing cover for almost 30 years. I have been working for LICI since 2015 on a variety of digital design projects. This brief was different - a synchronised campaign across multiple channels. The tube panels for the London Underground (shown below) appeared in all of the 543 trains across the entire network. Just 'imagine' the brand exposure with over five million passenger journeys a day.
M+ American Friends Foundation sponsored the opening of the M+ Museum in Hong Kong’s West Kowloon Cultural District in 2019. I assisted with the brand development of the M+ American Friends Foundation and designed web and print collateral for the opening of the M+ Museum, including business cards, flyers, invitations to VIP events, and the www.mplusaff.org website
I created event signage, both physical and digital, for over 200 of MediaPost Communications' events. I also created trophies, souvenirs, and clothing designs for these conferences, gatherings and parties.
The design brief called for the creation of Style Frames for a show on NASA TV called Expedition 100: Mission to Mars. The boards must show footage treatment, full-screen title cards, show title, tune-in screen, and NASA TV logo.
Dental visits are usually uncomfortable at best. But what if you could visit the dentist for intense surgeries and then heal beachside with a drink in hand all while saving money? That's what Oceano Dental is all about, and I was tasked to turn scary dental visits into something fun.
A new sales rep was hired for Parrot Digigraphics and she was embarrassed by the existing current brochure. The brochure mostly consisted of bland typefaces, a large amount of text, and small uninspiring images.
The new brochure design was highly visual and focused on the aspect that Parrot Digigraphics offered precise, high quality Giclée print reproductions. Large colorful pixels were scattered throughout the design in order to indicate Parrots pixel precision color matching process.
A quick 2-day project I was assigned at ORAU for a program intended to help those who are not familiar with online training how to work in the process. I was directed to give it a whiteboard feel but also keep it hand animation-like with some light line flickering.
after effectscinema4deducational videoillustratorinstructional videoeducational design
The staff at Print Resource knew their logo could be updated and improved as their logo at the time contained a registration mark placed above the letter “i”. This was commonly done by printers and offered very little differentiation or uniqueness.
The new logo design and concept represented four colored paper sheets flying off of a printing press, and it also suggested 4-color printing. In addition, the arrows represented directing the customer’s printing to the right printing press at the right place. A tag line was added to reinforce the logo and company differentiation.
Grow Your Soul is a phrase that’s been used by many people over the past decade or so.
A book by Mike Acker was even written using the same title, “Grow Your Soul.” And Mike’s views in this book are much like mine.
Mike is a best -selling author, speaker, leadership coach, and more. You can learn more about him on his website.
But I wanted to share with you how I’ve lived my life according to my own belief in what it means to Grow Your Soul.
I grew up in a family that was all about learning and experiencing different things in our lives. I didn’t know it at the time, but this is actually what set me up for my own life path... or paths, as it turned out.
You can read about that in my other blog “Create Your Path, and Walk It.”
Because of all the learning and experiences I had when I was growing up, it all became engrained in me and I have spent the bulk of my life continuing to live this way.
Always working full-time, but spending time learning about and doing other things on the side...like writing books, breeding Samoyed, gardening, making a myriad of crafts, working as the Animal Control Officer in my town and so much more... including studying Reiki and becoming a minister.
And all these things added to my development as a human being. It made me able to share so much with others and teach them, thereby adding to their soul’s growth.
Are you starting to see the trend?
To me, Grow Your Soul is all about learning as much as we can as humans that will make us stronger emotionally, psychologically, and spiritually... so when it comes to our time to be rejoined with our Creator, we’ll have much more to “bring to the table”.
This is important, in my eyes, because I also believe that we’re all here to better ourselves because what we have to offer those around us is doubled... or more... when we finally give it to our Creator at the end of our tour on this earth.
I posted a much shorter version of this a few months time ago, though, and the only reactions I received were negative.
Some said, “It’s not that easy to do, you know.”
“It takes money to do those things. Not everyone has the money.”
At that point... I dropped it because those responses seemed a bit hostile to me . . . and there’s nothing I can do about other people’s ideas about what it takes to actually Grow Your Soul. I can’t solve their financial issues and so I just felt bad and left it alone.
But over the months... as I thought about it more... I realized that people are learning and experiencing new things every day whether or not they know it.
This biggest issue is how they’re interpreting those things and how they’re using it in their own lives. Are they using their newfound knowledge to help themselves and others, or are they doing just the opposite?
As a Christian minister, I found it makes me feel good to make others feel good about themselves. I’ve done so much counseling and coaching over the years and I’ve noticed a huge difference in the way I feel about myself and the way I experience life... especially when I see the tangible proof in those I’ve helped. That’s my confirmation that what I did for them provided value in their lives.
And isn’t that what this existence it all about?
People helping people?
And praying those people we help go out and pass on to others what we gave to them... the advice, support, and love.
Salumex is an app for present and future healthcare workers in Mexico. It offers so far the best solution for searching and reading references and guidance that give some orientation for diagnosis.
You can search for ingredients and possible side effects of medicines. These documents serve by law as a reference; hence nurses, doctors, and medical students use the database daily. It has 50k+ Downloads in Play Store.
The client wanted to publish a new version of both the app and the website using the latest technology and make content accessible on all devices online and offline. Also, to give a fresh, modern look to the product that radiates professionalism.
The Director of Marketing at Sciessent wanted three attention-grabbing retractable banners for an upcoming tradeshow. Each banner would represent a core product that Sciessent offers.
The design solution resulted in using the primary color of each major project in each of the three signs, and placing specific images that were relevant to the product in order to target the intended audience.
Retractable BannersTrade Show BannerBrand IdentitySignsSignageColor UsageGraphic Design
SEU Conference is the annual spiritual conference held by Southeastern University in Lakeland, Florida, averaging about 3,000 students and community attendees. I was the art director and creative director for the entire conference, and oversaw everything from branding to social media, print collateral to design teams.
At only 16-years-old, Will Grant always knew a life in professional BMX was the goal - the injuries and setbacks were not part of the plan. Now 27, Will speaks with MyRadar meteorologist Mike Linden about how changing his perspective on life helped put him back on the right path to accomplish his goals.
From daily breathing exercises, to meditation, to growing his own food forest, this is “Sharpening the Axe: The Will Grant Story.”
The brief for this project called for the creation of an Offer Page for the launch of Sprint's Unlimited Data campaign. The style should be fun, modern and possibly edgy while remaining faithful to the brand. I submitted one version for approval but created various different versions for the practice. Sprint recently merged w T-Mobile so I thought it would be fun to create T-Mobile versions as well.
When my small hometown in Indiana was ravaged by a COVID-19 outbreak in May, I designed and executed a t-shirt campaign to benefit United Way of Cass County’s coronavirus relief. Over $300 was raised, and the sight of the shirts around town inspired a sense of togetherness that many in the community had missed. I designed the logo for the t shirts and posts for Instagram, Twitter and Facebook.
graphic designsocial media designt shirt designtshirt designfundraisingsocial mediaclothing designlogo design
Alexander Litvinenko's death was studied as part of an educational video series conducted by the NRC, The Nuclear Regulatory Commission - an independent agency of the United States government tasked with protecting public health and safety-related to nuclear energy. Usually, these video works are pretty straightforward and "vanilla" but this time my coworkers let me have a little fun with the visuals.
The National Archives, Kew briefed me to design an extensive range of print and digital promotional materials for their 'Protect and Survive Britain's Cold War Revealed' season. I presented five concepts in triptych form. This decision was inspired by artist Francis Bacon who painted triptychs between 1944 and 1986, which coincides with the timeline and captures the atmosphere of geopolitical tension.
The chosen concept was then developed into a playful campaign with messages to reach and engage with diverse target audiences. Using a carefully sampled 1980s colour palette and photography of instantly recognisable ‘retro’ objects to help portray a variety of perspectives. Eurostile typography also played an important role in telling the story.
BrandCopywritingInfographicsExhibitionCampaignMerchandiseDigital ScreenSocial Media
The UK’s road bike market has gained major momentum since the London Olympics, while mountain biking has always enjoyed traction with a hardcore following. Pitching a re-branding project to Thorn Cycles, I aimed to inject that same passion and pride into the touring bike market. Not completely re-inventing the wheel, but certainly helping the brand go up a few gears.
With the innovative Thorn Cycles iWatch app you can locate and unlock your bike, search for the nearest bike repair centre, track and share your rides via social media and compete in challenges to earn rewards. Like their touring bike models, the app would be feature rich, agile and adaptable to whatever terrain or situation the rider encounters. Delivering a seamless user experience - designed to avoid saddle soreness!
TravelVida, an experience-driven company that pairs travelers with unique stays, experiences and people, wanted to showcase their suite of exotic and out-of-the-box locations through a social media campaign. I created these collages inspired by three different locations, their cultures and their most exciting offerings to be promoted by TravelVida on Twitter, Facebook and Instagram. *Note: TravelVida is a fictitious company.
graphic designsocial mediasocial media campaigndigital designsocial media designadvertisementcollageart
A long-form article I wrote for an SMS text messaging provider. We covered how SMS text messaging has become an integral part of higher education marketing. In another post, we discussed integrating SMS services into your existing CRM platform.
Full article link: https://www.truedialog.com/texting-solutions-for-student-admissions/
The design brief called for the creation of a set of Design Boards that show a cool way of transitioning from footage of a DotA 2 Major to a Title Card that contains tune-in information for the tournament.
FarLandMD took on a team of UX UI Designers to launch their beta product.
During this 7 month contract role we started with contextual and competitive research of other doctor search platforms and products using travelers insurance as a tool. I wrote a survey that was answered by 71 people through mechanical turk, and mediated 30 user interviews. After our initial research we were led to a pivot in the product goals and we began working on the informational architecture, site map and personas related to this new product.
A product that was built to assist international long stay travelers in the US with the health care management. From our IA we began low-fi design transitioning into high fidelity. Total the team created 20 of the initial screens in and prepared them for the development team.
Creation of boards for a break dancing competition called Urban Freestyle: Tokyo Throwdown. The boards must show how green-screened footage of the dancers will be treated, how the names of the Dance Teams will be presented, what the Title of the show will look like, and how the Fox logo will be incorporated into the design
Updated and edited Crubag's website to improve the flow of the copy and help communicate the company's mission to raise awareness of the world's oceans and the damage being done to them by plastic pollution.
Drawing comparisons from Arsenal Football Club, the article discusses how retailers can use the downtime brought about by the lockdown as an opportunity to encourage retail staff to develop new skills and keep themselves 'match fit' so that they are ready to compete when stores reopen again.
Link to full article here: https://www.rps-global.com/what-retail-needs-to-do-to-hit-the-ground-running-after-the-coronavirus/
retail industryCOVID-19skills developmentHR industryblog articleblog post
This project was started from scratch aiming to create an alarm app for emergencies and suspicious cases for gated communities in Mexico.
The goal was to create an efficient tool which users can get immediate help with. Also, to establish a website to sell the product.
Native mobile app design
Illustration & Animation
There are different roles in the community (administrator, guard, resident) with a possible overlap, meaning that one person can belong to multiple communities. Hence, they should be able to switch between these. Furthermore, it was crucial to design a super easy-to-use app.
The 1st April was a traumatic day for tennis fans all over the globe. It was the day the board of the All England Lawn Tennis Club announced that The Wimbledon Championships 2020 would be cancelled, due to ‘public health concerns linked to the coronavirus epidemic’. This sowed the seed. I wanted to give something back to the tennis community, whilst raising awareness and hopefully some donations for the frontline NHS staff. I curated an online collection of Wimbledon themed resources.
Hopefully 'Tennis Recreated' will engage and inspire tennis fanatics during the lockdown and beyond. Having involved the AELTC from the concept stage - they granted permission for me to launch but it is not affiliated with either the AELTC or the LTA.
Landing page. Responsible for layout, original Story Brand copy, photoshoot guidance to client, and image selection. Assist with some Shopify setup and event tracking.
Platform: Shopfy, Shogun
"Michael has been instrumental in Yoked Apparel’s marketing strategy. Before him we didn’t know what a funnel was and had no real direction. We were pouring money in ads with terrible ROAS. Our sales were not good, to say the least."
Strengthen your brand identity by opening your video content with an eye-catching intro animation which represents your brand.
Mama Knows Nutrition is a social media influencer who also shares regular videos on her YouTube channel. This animated introduction supports the brand's identity and creates a recognizable feature for her online content.
After EffectsPhotoshopIllustratorPremiere Pro2DAnimationSocial MediaYouTube