David Gilman David Gilman

Kendall Square Logo Design

Problem/Challenge:

Thoroughly researched and marketed as the “technological hub of the world”, the Kendall Square Association knew they needed an identity and logo design that would capture it’s uniqueness, and a place on the map.


Solution/Results:

The solution represents an overhead view of Kendall Square and the four streets which define its border. The design of the logo is also representative of a “tech hub” and people being in close proximity with one another. The font chosen was avenir which means “future” in french.

Date:

December 4, 2020

Industry:

Technology

Features:

Logo Design, Brand Identity, Visual Communications, Kendall Square